The First 90 Days

An onboarding program for Meridian. This is a design for a hypothetical company, not results from a real engagement, and all targets are illustrative. The structure uses the Six Cs of onboarding, which build on Talya Bauer’s work for SHRM. Credits for this and the other frameworks are at the bottom of this page and on the Sources page.

Short on time? Read the vision, the structure, and the design choice. The week-by-week plan is a tap away.

Vision: stop needing a mentor by day 90

Not because a new rep has memorized the product, but because they’ve internalized how Meridian sells and serves it. Onboarding’s job isn’t to transfer information. It’s to build someone who can do the core work of their role without supervision. An AE runs a qualified discovery call, positions Platform vs. Professional Services, and logs an opportunity leadership can trust. A CSM runs a kickoff and reads account health. An account manager leads an expansion conversation grounded in a healthy account.

Tied to what leadership is accountable for

Onboarding is the first proof point that enablement moves business outcomes. Every module, certification, and checkpoint exists because it moves one of three numbers:

  • Time to productivity: how fast a new hire reaches independent, useful work, tracked as milestones. For an AE: first self-sourced meeting, first self-sourced qualified opportunity (grade B or higher), then first, second, and third deal.

  • Ramp-quota attainment: whether reps hit quota on the ramp schedule sales leadership committed to.

  • Retention: whether people who complete onboarding stay and perform past year one.

This program is the four-pillar system on the Training page applied to one problem: learner personas, the WHAT Model, Demonstrate-Discuss-Exercise, Chunk-and-Space delivery, and the four measurement categories all show up below.

Every Case target onboarding can move, with the gate that proves it (tap to open)
Case targetWhat onboarding doesWhat proves itHow it's tracked
AE ramp from nine months toward sixA 90-day (12-week) plan with certification gates, then ongoing training and coaching to day 365The Perform certification at week 12, with one opportunity at grade B or higherTime to productivity, time to full quota, and ramp-quota attainment
New CSMs run kickoffs independently and carry a full portfolio by day 90The CSM track: the lifecycle and handoff brief, the health-check, shadowed and then live kickoffsThe Perform gate: a live kickoff and business review, plus a health-check across the portfolioTime to first independent kickoff and share of the portfolio health-scored
New account managers lead agreed expansion openings by day 90The account management track: how expansion follows adoption, joint account reviews with CSMs, and expansion role-playsThe Perform gate: full certification bundle plus one expansion opportunity meeting the standardDate of the first expansion opening the CSM has agreed to
A discovery scorecard in use on reviewed callsScorecards explained in week 1, shadowing in week 5, discovery role-play in week 6, and live discovery calls from week 7The Discovery certification in week 8, reviewed against the scorecardShare of reviewed calls meeting the discovery standard
Every account with a health score and a renewal-readiness checkCSMs learn the six health signals, score sample accounts in practice, then run the health-check on their own portfolioThe Apply and Perform gates for CSMsShare of accounts health-scored, and checkpoints met on schedule
One approved set of messaging, in use in live callsCompany strategy and how Meridian sells in week 1, then platform walkthrough and positioning role-plays in the Apply stageThe Apply certification and the walkthrough and pitch certificationMessaging consistency on reviewed calls
Day-one readiness and rising first-attempt pass ratesPreboarding before day 1, with logins tested, a named owner for the orientation handoff, and a plan for anyone who misses a gateEvery account and tool in place on day 1Share of hires ready on day one, and first-attempt certification pass rate by cohort

The Six Cs in this program

  • Compliance: preboarding (tool access, paperwork) and the orientation handoff

  • Clarification: a week 1 walkthrough of the 90-day outcomes and the scorecards a person will be judged on

  • Confidence: the certification gates, the practice leading up to each, and a weekly 10 to 15 minute coaching conversation with the manager (see Coaching)

  • Connection: the onboarding buddy, a peer mentor, a skip-level session, and one joint session across roles

  • Culture: week 1 company strategy and culture, and how Meridian sells and serves

  • Checkback: the New Hire Pulse, the certification data, and the change log

The structure: Preboard → Learn → Apply → Perform

  • Preboard (offer to day 1): ready to start, welcomed, informed, and fully equipped

  • Learn (days 0 to 30): company, product, and market knowledge

  • Apply (days 30 to 60): practice under supervision, with role-play and scenario certification

  • Perform (days 60 to 90): live execution, reviewed and certified against real work

Design choice: advance on proof, not on a calendar. Each stage ends in a certification gate, and a person moves on when they clear it. The alternative was a fixed 90-day schedule. The calendar is simpler to run, but it can certify someone who has only been present, and it hides where the program is failing. The cost of gates is more manager time at each one. It would change if gate reviews took more manager time than the coaching budget allows.

The week-by-week plan

The plan below is for AEs. The second table shows what changes for SDRs, CSMs, and account managers. The stages, owners, gates, and Pulse are the same for every role. What changes is the content and what a person proves at each gate.

The AE plan, weeks 1 to 12 (tap to open)
Week and stageFocus and activitiesGate
Week 1
Learn
Company and market
  • Company orientation (days 1 to 3)
  • Company strategy, culture, and objectives
  • Manager walkthrough of the 90-day outcomes and the scorecards used to judge the role
  • Market and competitive intelligence landscape
  • Sales tech stack walkthrough
  • Meet peer mentor and onboarding buddy from outside the sales team
  • Baseline confidence self-assessment and a placement check, a short skills check that sets the person's path (New Hire, Lateral Hire, Tenured Team Member)
N/A
Week 2
Learn
Product and services
  • Platform product training and Professional Services overview
  • Session with a Meridian analyst from the on-demand analyst team
  • Meeting with a product manager
  • Value and differentiation workshop
Product knowledge assessment
Week 3
Learn
Buyer and sales motion
  • ICP and buyer persona deep-dive
  • Walkthrough of the Trial Framework Blueprint
  • Account planning workshop
N/A
Week 4
Learn
Discovery skill
  • Intro to the Discovery Questioning Framework
  • Skip-level session
  • Day 30 New Hire Pulse
Learn certification: knowledge check on company, product, and sales motion
Week 5
Apply
Shadow and prospect
  • Daily prospecting to a defined list
  • Shadow live discovery calls
N/A
Week 6
Apply
Discovery practice
  • Discovery role-play, scored against the Discovery Questioning Framework
  • Shadow platform walkthroughs
Discovery role-play pass
Week 7
Apply
Positioning practice and first live discovery
  • First live discovery calls, recorded and reviewed against the Framework
  • Platform walkthrough role-play (Stage 2 of the Trial Framework Blueprint)
  • Professional Services positioning role-play and objection-handling scenarios
  • Joint handoff session with a CSM (a new CSM if one is in onboarding, otherwise a tenured CSM)
N/A
Week 8
Apply
Live discovery and full-cycle simulation
  • Live discovery calls, reviewed by leadership against the Framework
  • End-to-end role-play: discovery, platform walkthrough, proposal
  • Opportunity scored against the Opportunity Grading Agent
Discovery certification: live calls at the standard. Apply certification: full-cycle role-play at grade B or higher
Week 9
Perform
Live walkthrough and pitch
  • Live platform walkthrough and pitch calls, reviewed by leadership
  • Discovery call review continues against the Framework, to hold the standard
N/A
Week 10
Perform
Walkthrough and pitch certification
  • Continued live platform walkthrough and pitch calls, reviewed by leadership
Platform walkthrough and pitch certification
Week 11
Perform
Live opportunity
  • Self-sourced opportunities logged and graded via the Opportunity Grading Agent, with at least one at grade B or higher
  • Deal review with the account team
N/A
Week 12
Perform
Performance review
  • 90-day performance review
  • Day 90 New Hire Pulse
Perform certification: full cert bundle complete plus one opportunity at grade B or higher
What changes for SDRs, CSMs, and account managers (tap to open)
StageSDRCustomer success (CSM)Account management
Learn (days 0 to 30)
  • Company, product, and buyer content shared with the AE plan
  • The ideal customer profile, buyer roles, and the approved messaging
  • Outbound tools and the CRM
  • Intro to the Discovery Questioning Framework
  • Shadow SDR and AE calls
  • Platform and Professional Services from the customer's side
  • The customer lifecycle and the handoff brief
  • The six health-check signals
  • Session with a Meridian analyst on how customers use the expert team
  • Platform and Professional Services
  • The customer lifecycle
  • How expansion follows adoption
  • Account planning workshop
Learn gateKnowledge check on company, product, ideal customer profile, and messagingKnowledge check on company, product, lifecycle, and health signalsKnowledge check on company, product, and expansion triggers
Apply (days 30 to 60)
  • Daily prospecting to a defined list
  • Outbound call and email role-play against the approved messaging
  • Qualification and first-call role-play, scored against the Framework
  • Joint handoff session with an AE in week 7 (a new AE if one is in onboarding, otherwise a tenured AE)
  • Opportunity scored against the Opportunity Grading Agent
  • Shadow kickoffs and business reviews
  • Role-play an onboarding kickoff and a business review with a skeptical sponsor
  • Score sample accounts with the health-check
  • Joint handoff session with an AE in week 7 (a new AE if one is in onboarding, otherwise a tenured AE)
  • Joint account reviews with CSMs
  • Role-play an expansion opening
  • Platform vs. Professional Services positioning role-play
  • Joint handoff session with a CSM in week 7 (a new CSM if one is in onboarding, otherwise a tenured CSM)
Apply gateOutbound and qualification role-plays at the scorecard standard, with a practice opportunity at grade B or higherKickoff and business review role-plays at the scorecard standardAn expansion-opening role-play the CSM would agree to
Perform (days 60 to 90)
  • Live outbound and qualification calls reviewed by leadership
  • First self-sourced meeting booked
  • First self-sourced opportunity logged and graded via the Opportunity Grading Agent
  • Handoff review with the AE who took it
  • Live kickoffs reviewed by leadership
  • Owns a portfolio with renewal checkpoints running on every account
  • First health-check review of the portfolio
  • Live expansion openings agreed with the CSM
  • First expansion opportunity logged and reviewed against the opportunity grading standard
  • Deal review with the account team
Perform gateFull cert bundle complete plus one self-sourced opportunity at grade B or higherLive kickoff and business review reviewed, plus a completed health-check across the portfolioFull cert bundle complete plus one expansion opportunity meeting the standard

Hires arrive one at a time, so the joint session follows the person who reaches week 7, not a matching cohort. When a new AE and a new CSM happen to overlap, they hold it together.

More detail

Builds on: Training (the four pillars), GTM Strategy (the CSM and account management tracks), and Collaboration (who owns the orientation handoff).

Feeds into: Coaching (managers coach new hires weekly, with the peer mentor handling day-to-day questions for the first 60 days), Metrics (the cohort tracker and the three outcome numbers), and Roadmap (the first cohort's timing).

Real work behind this page: Discovery Questioning Framework (real, adapted), what new hires are certified on at the Discovery gate. Onboarding and coaching new SDRs (real, informal), the informal onboarding that shaped the mentor and buddy design. Opportunity Grading Agent (designed), which grades opportunities at the gates. Trial Framework Blueprint (designed), behind the platform walkthrough role-play. The Adoption Loop (designed), behind reinforcement after day 90. Details on Real Work.

Sources for this page: PMA Sales Enablement Fundamentals and Masters (building an onboarding program); the six Cs of onboarding, from Talya Bauer's work for SHRM, via an article from Custom Insight; the Discovery Questioning Framework's sources (Sandler, Challenger, MEDDPICC, Miller Heiman). Full list on Sources.