Enablement for B2B SaaS teams

Onboarding, coaching, and the systems that help reps ramp faster.

From 2023 to 2026, I carried quota and built the training and process my teams lacked. Now focused on enablement full-time. This site is the evidence: a full enablement program for a hypothetical company, plus the real work behind it, with every piece labeled by status.

Start here

Featured work

  • Trial Framework Charter (real, adapted; approved, not yet implemented): a standard process for software trials, with company details removed.

  • Discovery Questioning Framework (real, adapted): Sandler, Challenger, MEDDPICC, and Miller Heiman combined into one conversation a rep can hold in their head on a live call.

  • Interview Coding Workbench (built and tested): turns raw stakeholder interviews into insights for enablement and win/loss work.

The full program

Meridian Intelligence is a hypothetical B2B SaaS company I created to show how I’d run enablement from scratch. Every page ties back to four problems: slow ramp, inconsistent discovery, no early warning on account health, and messaging drift.

The Case and GTM Strategy: the company, the problems, and the customer lifecycle

Training, Onboarding, and Coaching: how people learn, ramp, and keep the standard

Collaboration, Metrics, and Roadmap: who owns what, how I’d prove it worked, and the first year

Real Work: what’s real, built, and designed, plus the first 90 days

Highlights

  • Informally coached and mentored five new SDRs while carrying a full quota (real, informal)

  • Trial-process charter with team sign-off and executive sponsorship (approved, not implemented before my role ended)

  • Certified in Highspot’s Train and Coach Reps, plus Product Marketing Alliance certifications in sales enablement, go-to-market, stakeholder management, and cross-functional collaboration

  • 123% of quota in a single month and 111% in Q1 2025 (Mid-Market SDR)

  • 75% meeting-to-opportunity conversion as a Mid-Market SDR, 85% as an Enterprise SDR

  • $750K+ self-sourced pipeline in a single quarter (Enterprise AE), roughly 85% of it from cross-sell

  • Largest deal in FY26 in my business unit (Enterprise AE)

Looking for

Sales or GTM enablement roles (specialist or manager), onboarding and training, or enablement program roles at B2B SaaS companies. Remote (US) or hybrid in the Chicagoland area. Available now.

I can start building in week one as a specialist, or bring diagnosis, stakeholder alignment, and measurement as a manager. My first 90 days: listen and gather baselines, agree on a charter, then ship a first result with a measure attached.

Download resume · Contact · LinkedIn

I credit the frameworks and research behind this work. See Sources.

Core capabilities: Sales Enablement · Revenue Enablement · Onboarding and Ramp · Training Program Design · Adult Learning Principles · Instructional Design · Sales Coaching · Sales Methodology and Playbooks · Content Strategy · Cross-Functional Collaboration · Stakeholder Management · GTM Strategy · Program Management · Metrics and Reporting · Change Management · MEDDPICC · Sandler · Challenger · Miller Heiman · Salesforce · Gong · Outreach · ZoomInfo · Highspot